Marketing

Keuka College

รายละเอียดโปรแกรม

Marketing

Keuka College

  • Available as a major, minor, or management degree concentration
  • Gain real-world marketing experience through guaranteed, yearly internships and business-related extracurricular activities

Students who choose the marketing program will get experience in a variety of areas that will prepare them for careers in public relations, marketing research, retail marketing, professional sales, or general marketing management. In addition to classes that explore multiple marketing-related paths, students are required to complete a 140-hour internship each year.

These Field Periods, a cornerstone of the Keuka College experience, provide the practical experience that gives Keuka College students the edge when entering the job market or moving on to graduate school. When students graduate, they’ll have the real-world skills to navigate challenges in selling and interpersonal relations.

Marketing Degree Requirements

Business & Management Core Requirements

Course Title Credits
ACC 101 Acct I: Intro to Financial Accounting 3
ACC 102 Acct II: Intro Managerial Accounting 3
BUS 101 Introduction to Business and Society 3
BUS 202 Business Law 3
BUS 444 Strategic Management 3
CMP 120 Introduction to Computer Applications 3
ECO 210 Principles of Macroeconomics 3
ECO 211 Principles of Microeconomics 3
FIN 312 Financial Management 3
HRM 208 Human Resources Management 3
MAT 102 College Algebra 3
MKT 220 Principles of Marketing 3
SS 231 Statistics for Social Science 3
BUS 290 Field Period in Business 3
BUS 290 Field Period in Business 3

Marketing Major Requirements

Course Title Credits
MKT 310 Marketing Planning 3
MKT 440 Marketing/Sales Management 3
Choose Three of the Following
MKT 320 Public Relations 3
MKT 335 Internet Marketing 3
MKT 340 International Marketing 3
MKT 350 Marketing for Non-Profit Organizations 3
MKT 360 Retail Marketing 3
MKT 370 Consumer Behavior 3
MKT 399 Independent Study 1

Concentration Requirements

Course Title Credits
Choose 15 Credits from the Following
MKT 310 Marketing Planning 3
MKT 331 Principles of Advertising 3
MKT 320 Public Relations 3
MKT 335 Internet Marketing 3
MKT 340 International Marketing 3
MKT 350 Marketing for Non-Profit Organizations 3
MKT 360 Retail Marketing 3
MKT 370 Consumer Behavior 3
MKT 399 Independent Study 1
MKT 440 Marketing/Sales Management 3
MGT 450 Management Internship 1

Minor Requirements

Course Title Credits
BUS101 Introduction to Business and Society 3
MKT220 Principles of Marketing 3
Choose Four of the Following Courses
MKT310 Marketing Planning 3
MKT331 Principles of Advertising 3
MKT320 Public Relations 3
MKT335 Internet Marketing 3
MKT340 International Marketing 3
MKT350 Marketing for Non-Profit Organizations 3
MKT360 Retail Marketing 3
MKT370 Consumer Behavior 3
MKT440 Marketing/Sales Management 3
MKT495 Advanced Topics in Marketing 1
โรงเรียนนี้เสนอโปรแกรมใน:
  • อังกฤษ


อัพเดทล่าสุดวันที่ January 27, 2018
ระยะเวลาและราคา
หลักสูตรนี้ เรียนในบริเวณมหาวิทยาลัย
Start Date
วันเริ่มต้น
ก.ย. 2019
Duration
ระยะเวลา
เต็มเวลา
Locations
สหรัฐอเมริกา - Keuka Park, New York
วันเริ่มต้น : ก.ย. 2019
วันหมดเขตรับสมัคร ขอรายละเอียด
วันที่สิ้นสุด ขอรายละเอียด
Dates
ก.ย. 2019
สหรัฐอเมริกา - Keuka Park, New York
วันหมดเขตรับสมัคร ขอรายละเอียด
วันที่สิ้นสุด ขอรายละเอียด